īelAmi has employed hundreds of actors over its history. In addition to hardcore DVDs, BelAmi and Bruno Gmünder Verlag also produce calendars and photo books, such as Howard Roffman's Private Moments: Bel Ami (2009), and its performers are frequent headliners at nightclubs and similar venues around Europe, the United States, Australia, Canada, and elsewhere.
It was established in 1993 by filmmaker George Duroy, a Slovak native who took his pseudonym from the protagonist Georges Duroy in Guy de Maupassant's novel Bel Ami. BelAmiīelAmi is a gay pornographic film studio with offices in Bratislava, Prague and Budapest. For other uses, see Bel Ami (disambiguation).